Keith Harrison’s project Joyride will be realised at Cannock Chase Forest in Autumn 2017 where he will ceremonially release a clay replica of a Rover 75 down a specially constructed roller coaster style ramp, providing a pertinent commentary on the rise and fall of car manufacturing in the area. Inspired by Harrison’s upbringing in the heavily post-industrialised Black Country, the performative sculpture will bring together industrial and recreational forces within the forest, aligning the urban and natural environment on a monumental scale. Both relevant and reminiscent, Joyride frames the rich and historical relationship between car and landscape in a contemporary context, through which it has the potential to resonate and engage with an extremely diverse audience.
‘The opportunity to realise a project which links the former Rover factory at Longbridge, Birmingham where my mother and grandfather worked and Cannock Chase, a wilderness we visited regularly as a family whilst growing up in the Black Country is immense. The work will see the social and environmental impact of the car in forests and the demise of automotive manufacture collide.’ Keith Harrison